crawl & index
Technical audits and site architecture
Find what stops search engines crawling and indexing your site, then prioritise the fixes by impact and effort.
Technical SEO · London · 15+ years
I make large websites easy for search engines and AI to read.
I'm Joe Aylesbury, an independent technical SEO consultant based in London. You work with me directly, not an account team. I help enterprise brands and local businesses get crawled, rendered, indexed and cited, from Google's results to ChatGPT and Gemini answers.
Joe Aylesburyhttps://joeaylesbury.co.uk
Migrations, Core Web Vitals, structured data and AI visibility for brands like Volvo, Formula 1 and Haleon. 15+ years of enterprise technical SEO.
Enterprise SEO
Audits, playbooks and migrations
Local SEO
London, Essex and Oxfordshire
LLM optimisation
My 5-step process
Contact
Remote, London based
15+years in enterprise technical SEO
~20%faster page loads for Volvo after a large-scale duplicate page clean-up
+15%organic traffic for H&M through mobile-first indexing work
10technical SEO specialists led across London and Edinburgh
What I do
Technical SEO services
301 → 200
Site migrations and replatforms
Protect rankings through CMS moves, domain changes and redesigns with redirect mapping, go-live checklists and launch monitoring.
LCP · INP · CLS
Core Web Vitals and performance
Component-level INP audits and practical speed fixes that developers can ship, not just a list of scores.
llms & answers
AI search visibility (AEO and GEO)
Structure content and entities so answer engines and AI platforms can find, trust and cite your brand in generated answers.
schema.org
Structured data
Schema strategy, templates and validation at scale, so rich results and knowledge panels show the right facts.
hreflang
International SEO
Market and language setups that send each user to the right local site, across dozens of countries.
LLM optimisation
My 5-step process for AI platform visibility
I have one of the most extensive track records in LLM optimisation. I use the same five steps to get brands found, understood and cited by ChatGPT, Gemini, Perplexity, Copilot and Google's AI Overviews.
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PageSpeed and Core Web Vitals
Fast, stable pages that load fully for people and for AI crawlers, many of which give up on slow pages or skip JavaScript.
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Web platform accessibility
Make sure AI crawlers are allowed in and can read every page: crawler access rules, bot protection settings, server-rendered HTML and accessible markup.
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Content structure
Clear headings, direct answers, lists and tables, so AI models can lift accurate passages about your brand.
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Structured data
JSON-LD schema with every required and recommended field filled in, so platforms know exactly who you are, what you offer and where.
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Feeds
Product, merchant, news and sitemap feeds that keep AI platforms supplied with fresh, correct information.
Who I work with
Enterprise brands and local businesses
Enterprise
Technical SEO for large, complex websites
For in-house teams and agencies running sites with thousands of pages, many markets and several development teams.
- Technical audits and SEO playbooks
- Migration and replatform support
- Dev-ready tickets in Jira, Azure DevOps, GitHub or Monday.com
- Experience on brands such as Volvo Cars, Formula 1 and Haleon
Local
Practical SEO for local and small businesses
For owners who need to be found nearby, on Google, on maps and in AI answers, without an enterprise budget.
- Website health checks with a clear fix list
- Google Business Profile and local search
- Based in London, covering Essex, Oxford and Oxfordshire
- Calls over Microsoft Teams or face to face
Planning a migration or losing visibility?
Tell me what's changing and I'll tell you where the SEO risk sits.
Get in touch